Top 10 best trade show tips

By 10th January 2017Trade-shows

#1 Goals And Objectives

Set yourself goals and objectives to strive towards to achieve the best success for your company.

SMART;

Specific

Measurable

Achievable

Realistic

Timed

 

#2 Key Questions To Ask

Ask key questions to do with the product, or if a customer is asking about your company answer their questions and give your own questions also.

 

#3 Be Formal And Polite

Engage and greet new and existing customers.

Ask and answer questions with the customers throughout to keep them engaged.

 

#4 Offer Free Gifts When They Sign Up/ Get To Your Booth

Purchase gifts that relate to your company and give them away to passersby, such as if you were a stationary wholesaler give away pens with your logo on for customers to remember you. 

Hand out leaflets and business cards as well, as this gives a more professional look.

 

#5 Have a good first impression!

Be polite.

Dress smart, not scruffy.

Show interest.

Keep your phone out of sight unless it is needed.

Don’t expect people to come to you, go to customers and sell yourself, your company and your product.

 

#6 Presentation

Have a well-presented stand, good layout to draw in customers.

Look well presented to give off a good impression.

Have a short presentation playing on a screen at your stand that explains what your company is about and what you have on offer and how it can benefit the potential customers.

 

#7 Make Sure Your Customers And Potential Ones Know Where Your Stand Is

Make sure content is written with a stand number for your next trade show such as your email signature and e-shots telling potential customers where you will be. 

 

#8 Be Active

Always be on your feet doing something involved with your company and the trade show.

Constantly ask and answer questions.

 

#9 Attention

Attract customers through banners and banner stand to give a good first visual impression.

Interactive touch screen devices to allow customers to find information freely.

 

#10 Preparation

Go to the trade show prepared with supplies relating to your company.

Good amount of information on your company and products to hand out to customers.

Business card, brochures and giveaways if you choose.

 

 

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