Matt Wade, Manager - PRS Guitars
Who are PRS Guitars?
The company’s beautiful range of hand-crafted premium guitars, as played by hundreds of top musicians such as Carlos Santana, is today quickly snapped up by fellow musicians and fans alike. And with every single product coming out of PRS’s factory near Chesapeake Bay, Maryland, looking like an individual one-off, “as soon as they see the right one, they just have to have it!” says Gavin Mortimer, MD of PRS Guitars’ European operation.
Orders taken previously
“Reps had paper stock lists, and our previous methods became costly and inefficient. Our marketing streams promote the availability of new stock to our dealer network and end-users by displaying attractive images on our social media sites and Flickr. This often resulted in multiple dealers chasing a specific product. Sales reps in different countries are receiving orders for the same one-off individual guitar from different dealers without knowing its availability.” As you can see, their sales force has driven success through the use of SalesPresenter.“
Problems before Blue Alligator?
• Product availability was unknown, so orders were not always correct or in stock.
• Confrontations arose with sales reps, making tasks harder than they should be.
• Marketing was hard to achieve specific goals, as orders were not processed efficiently.
Since adopting Blue Alligator
