How long have you been a customer of Blue Alligator?

“We bought the Blue Alligator software 5 years ago. It was quite transformational because before that, we did paper orders, and we had some salespeople on the road. The only way we could sell was either by having a printed catalogue, and as we all know, by the time you’ve had the catalogue printed, it’s out of date, so anything new coming on, you can’t show them, or you have to carry samples, which is really not ideal.“

How have our products improved your experience?

“So, we looked for a system, and we talked to you, and you were very easy to talk to, you were very friendly, lovely people. So, we decided to go with you, and we certainly haven’t regretted that decision. It was a good decision. The beauty of Blue Alligator is unlike some other pieces of software, you buy certain parts of the software and then you find that a few months later there’s an upgrade or a vast bit of module that you really like but actually, it costs hundreds and hundreds of pounds for each user and you end up spending more and more and you don’t really realise how much you have to spend to get the software doing what you want it to do. Whereas Blue Alligator, I don’t think we’ve actually ever been charged any extra.“