January 2018

Congratulations Ben We would like to congratulate Ben who has now completed his Marketing Apprenticeship course and we are now taking him on as a full time Marketing Executive. It's been a tough year for Ben understanding the fundamentals of marketing and how to implement these techniques into the working environment, we have seen huge improvements through each month of working for Blue Alligator. We wish him all the best in his future years with the company and we hope he grows his knowledge year by year with us.

We are attending! The Blue Alligator team are attending this year’s Spring Fair trade show at the NEC in Birmingham from 4th – 8th February 2018. Our dedicated support team will be at the show to answer any technical questions you might have, ensuring you have a smooth experience throughout the week. Our sales team will also be on hand to answer any questions you may have and will be happy to discuss any further features that would be of benefit to your system saving time taking orders both at trade shows and on the road. This year we are looking to further our brand recognition to our target audience and to expand our customer base. At last year’s Spring Fair we saw in increase in enquiries for the SalesPresenter app and built on good customer relationships. Stand number: Hall 5 L50 Email: sales@blue-alligator.com

It’s 2018! We hope you had a great Christmas break and a happy new year just as the Blue Alligator team did. Spring Fair is now only a month away, make sure you have everything prepared for the show to increase orders and expand your customer base. We have put together 5 key tips to make this year’s show successful. 1. Make your stand eye-catching. Having a stand that is eye-catching will draw in passers-by as you are promoting your company and the products you sell. Make sure to: Arranging your products to suit the layout of your stand Stick with the same colour theme as your brand Dress how your brand would like to be represented Making these adjustments will give your stand a more professional look and draw in those extra prospects. 2. Promoting your company’s presence on social media. Social media allows you to inform your customers and prospects that you are attending the show, it’s a great way to promote your brand before the show has even started! Using different social media network campaigns that run parallel to each other will broaden your presence. You could even set up “trade show discounts” on social media to entice prospects to visit your stand and make an order. 3. Offer gifts to your customers. When customers and prospects are coming to your stand greet them and build a relationship from the start to give your company a good reputation. This can include: Offering business cards to inform them with information about what you do and whom to contact. Offering gifts such as pens as a gesture of goodwill. Discount for the trade show. Giving your prospects promotional gifts will also help your company market their brand further. 4. Videos and slideshows. Using videos and slideshows is an effective…