May 2018

See below 10 essentials for staying competitive in the B2B world. Different marketing strategies can help to ensure that you are in the faces of your customers more often than your competition. Check them out and let us know what you think. 1. Marketing automations Automations are the perfect way to provide relevant information to your customers and prospects. Using segmented lists to narrow down who receives your email, with clear viewing stats will allow you to see how successful it has been and what you can improve on to next time. Most automation providers will also integrate with other system providers to make booking meetings, follow up calls and lots more very easy and smooth. 2. Advertising  Increase your brand recognition by advertising, there are plenty of ways to draw in prospects through enticing ads that send a bold message. Make your display ads visually appealing to attract a large audience. Target your ads to the audience that is specific to your business, making sure your statement is bold and your pictures are exciting. The majority of your audience is on social media, are you? Increase your brand awareness by posting helpful and relevant information to attract potential prospects. Measure your success from seeing an increase in followers, likes, shares, comments and more. 3. Customer Relationship Management Access reports, customer/prospect details, sales statistics and more with a Customer Relationship Management system. Access reports from the sales you have made individually and as a company. Add customer/prospect details to your CRM so they are easily accessible to yourself and colleagues. Have your sales staff trained properly on your chosen system so that they can be sure to utilise every feature available to follow up, close deals and ultimately hit targets! 4. Optimised website An optimised website will give you the…