Modern styled website Updating your current website is one of the best and simplest ways to increase traffic to your website and increase sales. If your website is looking plain and outdated, then you might not be getting the amount of traffic you are aiming for. We learnt this from experience, since updating our website we've seen a huge increase in enquiries and traffic. This is because it looks modern, clear information about the company and what we provide. Frequently updating blog posts and adding relevant information By frequently updating your blog posts and information on your website will engage the audience at a larger scale. This will also give the audience an overview of your company. When adding information to your website try and mix it up by not always talking about your company. Write about relevant topics such as trade shows if you're attending, different backoffice systems that can be used and much more. Have a clear contacts page which will get customers attention If on your current website you do not have a contacts page or if you do and it isn't well laid out, it might be worth updating this. By updating your contacts page it'll attract more customers as their first impressions will be that it is professional looking. It doesn't need to be flashy but it needs to be placed correctly and well presented. What products/services does your company offer? By having this within your website it'll show the audience straight away what your product/service is. This will also give off a better impression as it'll give a better overview of your company. It'll allow the audience and customers to locate this page with ease and will cut out any hassle.
Ben Furby20th February 2017