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April 2017

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Why Should You Use A Promotional Mix

What is a Promotional Mix? A promotional mix is referred to one of the 4 p's of the marketing mix. This involves 4 sections; Advertising, public relations, personal selling and sales promotion. It is important to consider this as it allows you to set clear goals when starting a campaign. A promotional mix is referred to one of the 4 p's of the marketing mix. This involves 4 sections; Advertising, public relations, personal selling and sales promotion. It is important to consider this as it allows you to set clear goals when starting a campaign. Why use a Promotional Mix within the planning of a campaign? To create a successful campaign. A promotional mix takes the 4 areas into consideration (advertising, public relations, personal selling and sales promotion). It will increase the campaign's success due to the areas that have been considered.   Advertising will allow your campaign to be seen by your audience and those who have interest. This is the main aspect because without using advertising from your promotional mix your campaign won't be as successful. This is because it won't have the promotion needed to allow your customers and audience to see the campaign. Public relations will handle all the comments and interactions. For example; if a potential customer responds to the campaign, they should get a response and inform them where they can find out more information. This will give your brand a positive view from the public because you are interacting with the audience and showing that you are a trustworthy brand/company. Public relations will handle all the comments and interactions. For example; if a potential customer responds to the campaign, they should get a response and inform them where they can find out more information. This will give your brand a positive view from…
Ben Furby
28th April 2017
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5 Ways To Sell To First Time Buyers

 5 ways to sell to first-time buyers First-time buyers can come in at any stage of the sales funnel. They might just be browsing online or they might be at your checkout thinking whether they should make the purchase before all the budget is gone.   Let's face it most people like spending money to increase their own sales BUT, if they're a first-time buyer normally they want more information before they splash the cash.   Here are the top 5 ways to sell to first time buyers:   1. Testimonials - Giving potential customer testimonials and even product reviews to look either for one specific product or a whole company overview. This will push first-time buyers over the edge if your testimonial is compelling. Make the review/testimonial short and effective, highlight stats and figures such as ".... has increased our sales by 50%" this will keep your first-time buyers engaged. Ask existing customers to get on board with good reviews, at the end of the day buyers still like to see what other buyers thought of the product.   2. Demonstrations - Letting a potential customer see a demonstration of your product/service will show them exactly how it works. This will be valuable if competitors haven't got the same thing in place, you will be way more trustworthy towards a company if you see exactly what the product/service does.   3. Remarketing - This is where you pay for "cheap" advertisement for example; you go to buy a pair of shoes from Amazon but end up cancelling. Later that day similar shoes display on another website such as Facebook, they then appear on another website etc. Remarketing allows you to target customers that have visited your website before. This will then follow your buyer around their searches which costs £0.00 until they re-click that…
bauser
26th April 2017
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How Can SEO Improve Traffic To Your Website

Why is SEO important? Excluding SEO from company’s website could be potentially losing you valuable traffic. It is important to include this to your website. Without, it you could be letting your competitors generate more leads from ranking higher than you on search engines. Excluding SEO from company’s website could be potentially losing you valuable traffic. It is important to include this to your website. Without, it you could be letting your competitors generate more leads from ranking higher than you on search engines. If your SEO (search engine optimisation) doesn't link to what you are presenting or you haven’t optimised posts using keywords and descriptions, it'll put your website further down search engines this will make it harder for new potential traffic to stumble upon. You will generate more brand awareness due to it being higher up on the search engine. Leads will be more inclined to trust your company if you’re ranked highly in the search.   How can it improve your website? If written correctly, can be a very powerful selling tool. This will help your website gain a higher percentage of leads, make sure your call to action is clear and concise for those leads to turn into sales. (Hint) Linking to partners that have good sources of content that are somewhat relevant to your company can be a really effective way to gain leads. If written correctly, can be a very powerful selling tool. This will help your website gain a higher percentage of leads, make sure your call to action is clear and concise for those leads to turn into sales. (Hint) Linking to partners that have good sources of content that are somewhat relevant to your company can be a really effective way to gain leads.
Ben Furby
11th April 2017
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