Monthly Archives

May 2017

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5 Things To Consider In Your Email Marketing Campaigns

5 Benefits For Email Marketing 1. Have the right target audience For a successful email campaign, you need to have the right target audience. The target audience should be best suited for the campaign you are putting out to your customers/prospects. For example; Our target audience is B2B wholesalers that use paper orders and want a change. If we set our target audience to B2C, we wouldn't generate the same success. 2. Brand awareness within your campaign The company logo and layout should be their first thing to catch your viewers attention. Including content and images about a service that you are promoting will engage the viewers further. It will create a better success rate as the customer will have a visual of what they're interested in and will engage them further. 3. Sharing the campaign and referring it to someone The difference with an email campaign and a paper hand out campaign is that the email campaign is digital and can be shared multiple times to multiple audiences and generate a higher success rate. Sharing a campaign digitally will leave a long lasting impact as well as it can keep being shared and reposted. The offers and content might be invalid and need changing, or the layout might be outdated. With a digital email campaign, you can easily make amendments without any cost and it is easy to resend to your audience. 4. Measuring success with analytics You can measure the success by using analytics will show the open/click and interaction rates. Analytics will also show the subscribe and unsubscribe rate that has been generated from the campaign. A low/zero unsubscribe and a higher subscriber rate will show the campaign success. 5. Cost An advantage for emailing marketing is that it is cost effective. Leaflets/Brochures will be cut down significantly as…
Ben Furby
22nd May 2017
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Are Paper Orders Losing You Money?

We noticed a long time ago at Blue Alligator that paper orders take way too long to process and mistakes are made way too often. Reps don’t have key up-to-date stock figures so sales are made where the stock doesn't exist yet. Big events such as trade shows, stands are always busy and require speed and accuracy in order taking. Using paper to write an order can be long winded meaning potential customers are missed. Reinputting these orders after a show can take up to 2 weeks or more, this might even be an employees full-time job! Which makes a valid question, why actually use paper orders? You would think there would be some sort of software to speed this process up, right? Introducing SalesPresenter, the market leading wholesale order and sales application. Its streamlined order taking makes it easy to process orders and gain sales you thought never existed. We are here to help you understand just how well our system could work with your company. So you never have to rewrite an order again. Watch this short video to understand the key benefits of having a system like this. If you clicked the video you will now hopefully understand some of the crucial benefits. If not, here are some useful bullet points to consider: Saves Time Beautifully presented catalogues Up-to-date current stock figures Cost effective with quick ROI Orders automatically entered into your back office Gain more orders Using a system can be a daunting venture as your reps might be stubborn due to years of writing on paper, or perhaps paper “works for you at the moment” which we have been told from our customers in the past. They soon came to realise that without innovation in their companies processes they couldn’t progress. Our customers broadened their…
Ben Furby
9th May 2017
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