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What is a Promotional Mix? A promotional mix is referred to one of the 4 p's of the marketing mix. This involves 4 sections; Advertising, public relations, personal selling and sales promotion. It is important to consider this as it allows you to set clear goals when starting a campaign. A promotional mix is referred to one of the 4 p's of the marketing mix. This involves 4 sections; Advertising, public relations, personal selling and sales promotion. It is important to consider this as it allows you to set clear goals when starting a campaign. Why use a Promotional Mix within the planning of a campaign? To create a successful campaign. A promotional mix takes the 4 areas into consideration (advertising, public relations, personal selling and sales promotion). It will increase the campaign's success due to the areas that have been considered.   Advertising will allow your campaign to be seen by your audience and those who have interest. This is the main aspect because without using advertising from your promotional mix your campaign won't be as successful. This is because it won't have the promotion needed to allow your customers and audience to see the campaign. Public relations will handle all the comments and interactions. For example; if a potential customer responds to the campaign, they should get a response and inform them where they can find out more information. This will give your brand a positive view from the public because you are interacting with the audience and showing that you are a trustworthy brand/company. Public relations will handle all the comments and interactions. For example; if a potential customer responds to the campaign, they should get a response and inform them where they can find out more information. This will give your brand a positive view from…

 5 ways to sell to first-time buyers First-time buyers can come in at any stage of the sales funnel. They might just be browsing online or they might be at your checkout thinking whether they should make the purchase before all the budget is gone.   Let's face it most people like spending money to increase their own sales BUT, if they're a first-time buyer normally they want more information before they splash the cash.   Here are the top 5 ways to sell to first time buyers:   1. Testimonials Giving potential customer testimonials and even product reviews to look either for one specific product or a whole company overview. This will push first-time buyers over the edge if your testimonial is compelling. Make the review/testimonial short and effective, highlight stats and figures such as ".... has increased our sales by 50%" this will keep your first-time buyers engaged. Ask existing customers to get on board with good reviews, at the end of the day buyers still like to see what other buyers thought of the product.   2. Demonstrations Letting a potential customer see a demonstration of your product/service will show them exactly how it works. This will be valuable if competitors haven't got the same thing in place, you will be way more trustworthy towards a company if you see exactly what the product/service does.   3. Remarketing This is where you pay for "cheap" advertisement for example; you go to buy a pair of shoes from Amazon but end up cancelling. Later that day similar shoes display on another website such as Facebook, they then appear on another website etc. Remarketing allows you to target customers that have visited your website before. This will then follow your buyer around their searches which costs £0.00 until they re-click that ad and…

Why is SEO important? Excluding SEO from company’s website could be potentially losing you valuable traffic. It is important to include this to your website. Without, it you could be letting your competitors generate more leads from ranking higher than you on search engines. Excluding SEO from company’s website could be potentially losing you valuable traffic. It is important to include this to your website. Without, it you could be letting your competitors generate more leads from ranking higher than you on search engines. If your SEO (search engine optimisation) doesn't link to what you are presenting or you haven’t optimised posts using keywords and descriptions, it'll put your website further down search engines this will make it harder for new potential traffic to stumble upon. You will generate more brand awareness due to it being higher up on the search engine. Leads will be more inclined to trust your company if you’re ranked highly in the search.   How can it improve your website? If written correctly, can be a very powerful selling tool. This will help your website gain a higher percentage of leads, make sure your call to action is clear and concise for those leads to turn into sales.   (Hint) Linking to partners that have good sources of content that are somewhat relevant to your company can be a really effective way to gain leads. If written correctly, can be a very powerful selling tool. This will help your website gain a higher percentage of leads, make sure your call to action is clear and concise for those leads to turn into sales.   (Hint) Linking to partners that have good sources of content that are somewhat relevant to your company can be a really effective way to gain leads.

The Blue Alligator team attended the Sales Innovation Expo this week for the first time in a couple of years. Lots of useful hints and tips from various speakers throughout the day both on marketing and selling your products/services. Something that was also very useful was meeting some of the SAAS based providers and finding out a little more about how the bigger players in the world are hooking into each other. The daily sales seminar gave us a good insight on how we can use a different selling method when approaching certain customers and interacting with them. Some great hints and tips came out of it giving us some extra tools in the tool box for future use. Thanks Daniel Disney! The daily sales seminar gave us a good insight on how we can use a different selling method when approaching certain customers and interacting with them. Some great hints and tips came out of it giving us some extra tools in the tool box for future use. Thanks Daniel Disney! There were also a lot of suppliers of web traffic analysis software. LeadForensics who showed us the opportunities that could be missed in the 98% of web traffic that doesn’t convert. Very valuable information when looking at your google analytics data! There were also a lot of suppliers of web traffic analysis software. LeadForensics who showed us the opportunities that could be missed in the 98% of web traffic that doesn’t convert. Very valuable information when looking at your google analytics data! Aside from all the business talk we took to the track and had a competition between us. Our sales manager came out on top but only because of the error from the apprentice on the last corner…   Keep an eye out, Blue Alligator are on track to innovate yet…

Modern styled website Updating your current website is one of the best and simplest ways to increase traffic to your website and increase sales. If your website is looking plain and outdated, then you might not be getting the amount of traffic you are aiming for. We learnt this from experience, since updating our website we've seen a huge increase in enquiries and traffic. This is because it looks modern, clear information about the company and what we provide.   Frequently updating blog posts and adding relevant information By frequently updating your blog posts and information on your website will engage the audience at a larger scale. This will also give the audience an overview of your company. When adding information to your website try and mix it up by not always talking about your company. Write about relevant topics such as trade shows if you're attending, different backoffice systems that can be used and much more. By frequently updating your blog posts and information on your website will engage the audience at a larger scale. This will also give the audience an overview of your company. When adding information to your website try and mix it up by not always talking about your company. Write about relevant topics such as trade shows if you're attending, different backoffice systems that can be used and much more. Have a clear contacts page which will get customers attention If on your current website you do not have a contacts page or if you do and it isn't well laid out, it might be worth updating this. By updating your contacts page it'll attract more customers as their first impressions will be that it is professional looking. It doesn't need to be flashy but it needs to be placed correctly and well presented.…

Its' the end of another successful Spring Fair. We had a short interview with two of our customers that are using SalesPresenter; Lotus Imports and Panacea Decorations!   The questions that we asked both companies we interviewed related back to how they find our company and what they think of SalesPresenter.   How has your experience been with Blue Alligator? How much time has been saved? What was it like before Blue Alligator? How was the support team? How easy is SalesPresenter to use?   These two customers are very happy with Blue Alligator and SalesPresenter and we hope from all our customers that attended the trade show had the same views about us!

Making sure that all customers with premium support have the correct support details for Spring Fair 2017 if they have any problems at the show, feel free to contact us if you don't already have the support number so we can provide it to you.   Stand number: Hall4 D74 Email: sales@blue-alligator.com   We hope you have a good Spring Fair 2017 Trade Show!

Blue Alligator sends you festive seasonal greetings. We send everyone happy regards and best wishes for your business in the new year!   Just to inform you that we will be shut from 5:30 pm on 23rd December and re-opening on 3rd January.   We look forward to hearing from you in the new year.

The latest update to SalesPresenter mapping was released. Here we look at the true features and benefits that are included in this module: Plot your customers on the map. Get directions to your customers. See surrounding customers on your journey to make use of every opportunity*. Give your reps the freedom to find and generate extra orders on route. Never miss an opportunity again! Plot your customers on the map. Get directions to your customers. See surrounding customers on your journey to make use of every opportunity*. Give your reps the freedom to find and generate extra orders on route. Never miss an opportunity again! Click the video below to see how mapping works! JTNDaWZyYW1lJTIwd2lkdGglM0QlMjI1NjAlMjIlMjBoZWlnaHQlM0QlMjIzMTUlMjIlMjBzcmMlM0QlMjJodHRwcyUzQSUyRiUyRnd3dy55b3V0dWJlLmNvbSUyRmVtYmVkJTJGSThpZmFHb3JfaWclMjIlMjBmcmFtZWJvcmRlciUzRCUyMjAlMjIlMjBhbGxvdyUzRCUyMmFjY2VsZXJvbWV0ZXIlM0IlMjBhdXRvcGxheSUzQiUyMGVuY3J5cHRlZC1tZWRpYSUzQiUyMGd5cm9zY29wZSUzQiUyMHBpY3R1cmUtaW4tcGljdHVyZSUyMiUyMGFsbG93ZnVsbHNjcmVlbiUzRSUzQyUyRmlmcmFtZSUzRQ== *Customers currently can only be seen within the UK, soon to be other countries. **Within December 2016 after the December period, prices will be £96.00 per user per year.