If you still rely on paper catalogues and spreadsheets to sell jewellery, it’s time to rethink.
The jewellery industry has come a long way. Buyers now expect instant answers, stunning visuals and hassle-free ordering – especially when you’re working with custom or high-value items. That’s where going digital makes all the difference.
In this blog, we’ll walk through the key features every jewellery wholesaler should look for in a jewellery selling app. Whether you’re selling fine jewellery, bespoke pieces or fashion collections, this guide will help you find the right tech to save time, impress customers and grow your sales.
Why Jewellery Wholesalers Need a Sales App
Selling has gone mobile – have you?
Today’s sales reps are on the move. They’re in showrooms, at trade events or visiting clients. A mobile-first app lets them access everything they need – products, prices, customer info – from their tablet or phone. No more carrying heavy catalogues or flipping through pages to find the correct item.
Paper-based selling is holding you back
If you’ve ever misplaced an order form, double-booked a product or spent hours manually inputting data, you’re not alone. Paper systems are slow, prone to mistakes and don’t keep up. Real-time updates matter, especially in jewellery, where stock can be limited or one-of-a-kind.
Jewellery-specific challenges? There’s an app for that
Selling jewellery isn’t like selling t-shirts. You’re dealing with different metals, stone options, custom requests and sometimes just one item of a kind. A smart app helps you manage all of this – from showing detailed visuals to tracking stock across locations – without the stress.
Top Features to Look For
Real-Time Stock Visibility
Have you ever had to call a customer back because the item they ordered was already sold out? Not a great feeling.
With real-time stock updates, your reps can see what’s available as they sell – no surprises. This is especially useful for limited collections or custom-made pieces where overselling isn’t an option.
Bonus: It doubles as your live jewellery inventory management software.
Beautiful Digital Catalogues
Jewellery is visual. Your app should showcase each piece in the best light – clear images, multiple angles, videos and even zoom features.
Whether you’re showing off a sparkling diamond ring or a new seasonal collection, you want your customers to feel the quality without holding it.
Worth a read – How to Create an Engaging Digital Product Catalogue.
Seamless ERP Integration
Orders should instantly flow directly from the app to your ERP or back-office system.
That means no more manual re-typing, fewer errors and faster order fulfilment. It also helps your whole operation run smoother as part of a reliable POS system for jewellery store management.
Custom Pricing for Every Customer
Different clients, different deals. Your app should display the correct prices for each customer, whether negotiated terms, volume-based discounts or pricing tiers.
It makes your reps look professional – and keeps everyone on the same page.
Barcode Scanning & Smart Search
Selling at a trade show? Scanning product barcodes or searching by SKU can save serious time.
Instead of scrolling endlessly, reps can pull up the exact piece, whether it’s part of a collection or has a unique family code.
Built-in Mobile CRM
Imagine walking into a meeting and instantly seeing your customer’s order history, preferences and average spending.
With a mobile CRM, your team can tailor their pitch, suggest related pieces and offer a more personal service. That’s how you build long-term relationships – not just one-off orders.
Offline Access
Signal issues at events or inside showrooms? It happens.
Your app should work offline, too, letting reps show the catalogue and take orders even without the internet. Once they’re back online, everything syncs automatically.
Auto Email Confirmations
Once an order is placed, your customer gets a professional-looking email with a full order summary.
It’s quick, clear and gives them confidence that everything’s been handled. A simple touch has a significant impact.
Choose a Solution Built for Jewellery Wholesalers
The right jewellery selling app doesn’t just look good – it makes your life easier. It helps you sell more, stay organised and deliver a better experience to your customers.
Looking for a tool that does it all? Blue Alligator offers smart wholesale solutions designed with jewellery businesses in mind. Our mobile sales app, SalesPresenter, includes all the must-have features we’ve discussed – from live stock updates to beautiful digital catalogues and offline selling. Our B2B ordering platform, CloudCart, is also great for giving your customers a simple way to order online.
Whether you need a modern POS system for a jewellery store or a flexible tool for your travelling sales team, we’ve got you covered.
Want to see it in action? Contact Blue Alligator today to book a demo or learn more.
