Top 4 Ways You Can Get The Most Out Of Trade Shows
Despite trade shows beginning in their original guise around 160 years ago, any sales rep worth their salt will tell you that they can still be a valuable stomping ground for increasing sales and promoting awareness of both brand and product lines.
If you’re a start-up looking to brush up on your research before attending your first trade show, or you simply want to pick up some useful hints and tips for your company’s next big showcase, our four handy tips below should come in useful.
1. Get to know your potential buyer market beforehand
Once the big day starts, it can be easy to get swept up in the excitement of competitor businesses vying for buyer interest.
With inevitable questions from buyers and customers alike about your business and product range, it’s important to do some prep beforehand so that you can put your best foot forward from the get-go.
Get in touch with trade associations before a show you want to attend, as they may provide you with useful insight into which representatives will be there and the type of demographic you will be aiming your sales pitches at.
2. Attracting people to your stand with eye-catching imagery
While the location of your booth can help increase traffic, what ultimately matters more is the strength of your product for the trade show demographic who will be passing by.
You know your product is strong. You know it offers solutions to buyers and customers in your industry. Now, you just must get them to listen.
One way of doing this is to have your stand convey your USPs using as simple as possible, while also ensuring you stay on brand in terms of colour schemes, imagery and slogans used.
3. Interactive sessions
Hosting a Q&A session and letting people attending know beforehand can help people plan a visit to your stand, rather than simply relying on passers-by to take notice.
This can be an especially shrewd tactic if you have a varied or more complex product range that requires discussion beyond a simple sales pitch and allows buyers to ask questions relating to their consumer base.
4. Networking and business cards
Because trade shows are as much about attracting new business and clients as anything else, bringing plenty of business cards with you can help increase the odds of a potential lead converting.
A trade show is a place to be brave. Introduce yourself to the business you want to work with and articulate why your brand is worth adding to recurring stock orders, and you will be well on the way to increasing your sales and client base.